Montrose Hero Promise

Montrose Hero PromiseMontrose Hero Promise

Calling All Heroes!

The Montrose Auto Group is proud to honor our first responders and active or retired military. With 20% of our workforce made up of veterans - including CEO Mike Thompson Sr., a proud Army and Vietnam veteran - supporting our heroes is part of who we are. That's why we offer special year-round benefits designed exclusively for those who serve, from added savings on vehicles to meaningful discounts on parts, service, and powersports.

A hero's job never ends, and neither does our commitment.


Discover all Montrose Promises and see all available benefits.

  
  
Nominate Your Hero

At Montrose Land Rover, we're proud to introduce the Montrose Hometown Hero Project, an initiative designed to honor the bravery and service of military personnel, veterans, law enforcement officers, firefighters, and EMS personnel within a 30-mile radius of each of our dealerships.

Selected heroes will not only receive our heartfelt gratitude but will also be awarded:

$500 Gift Certificate good towards the purchase or lease of any new or used vehicle!

Free Oil Change Gift Certificate

Exclusive Montrose Hometown Hero Dog Tag - A symbol of honor representing their contribution and bravery.

Submit your nomination and share their story of bravery and service. Together, we can make a difference, one hero at a time.

Fill out the form below to nominate a Montrose Hometown Hero.

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